A sea of red in Saudi shops -- but don't mention Valentine's

A saleswoman arranges displays in an underwear store decorated for Valentine's Day -- although it's not mentioned -- at Panorama Mall in the Saudi capital Riyadh.

RIYADH: Red clothing and underwear are displayed in Saudi shopfronts, but the increasingly popular Valentine's Day promotions are missing one thing: the festival's name.

While sales surge and Valentine's gifts become more common among the youthful Saudi population, the word "Valentine's" is nowhere to be seen.