A handful of billionaires own the Knicks. A few private equity firms own slices of the rest of the league. Marques Colston thinks the fans should get a turn—and he’s selling them an in at $500 a share.
Colston, the famous underdog receiver of the New Orleans Saints, and former mixed martial artist Nick Edwards have launched the Champion Fund, an investment fund built so that anyone—not just the Mark Cubans of the world—can buy into sports for as little as $500. The idea is to give regular people a stake in an industry they love—and have paid into their whole lives, but have never owned—with buckets in teams, sports technology, real estate around stadiums, and other private deals, including a stake in the English soccer club Ipswich Town.