A running expert pinpoints the number one reason most new runners give up—and provides the simple solution

Man runs outside in long grass.

Time, not distance, is your friend if you’re new to running.

That’s according to Mark Kennedy, a RRCA-certified running coach and founder of beginner running platform None to Run (N2R). The Canadian father-of-two set up N2R a decade ago to plug what he saw as a gap in the market.