While all of us serious photographers grind for the slightest recognition of our best work, Iceland Air is about to sling US$50,000 (approximately £37,500 / AU$71,000) to a terrible photographer.
Back in March, the airline opened a competition in search of a “really bad photographer” to be sent on an all-expenses-paid, 10-day trip to, ironically, what is one of the most beautiful countries on Earth, for a marketing campaign, and offered the cash prize for their efforts.
