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The Guardian - US
The Guardian - US
World
Lauren Aratani in New York

A quarter of US shoppers have dumped favorite stores over political stances

Donald Trump United States Target Harris
Customers shop at a Target store in Atlanta, Georgia.
Customers shop at a Target store in Atlanta, Georgia. Target has faced a consumer backlash after it dropped DEI targets to align with Trump policies. Photograph: Erik S Lesser/EPA

Americans are changing their shopping habits and even dumping their favorite stores in a backlash against corporations that have shifted their public policies to align with the Trump administration, according to a poll exclusively shared with the Guardian.

Four out of 10 Americans have shifted their spending over the last few months to align with their moral views, according to the Harris poll.

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