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The Times of India
The Times of India
World
TOI World Desk

A New York entrepreneur turns high-protein lupini bean pizzas into a $700,000 business

Entrepreneurship Target Whole Foods New York Ironman Wegmans

Damiano Messineo turned his passion for food and business into Loopini, a high-protein pizza brand made with lupini beans that has grown from one New York City store to major retail chains. The Italian entrepreneur began developing the product in 2024, using a spreadsheet to create his ideal nutritional label before experimenting with ingredients in his kitchen.

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