When Allison Yang and her team first started pitching their new video game on Chinese social media, they were baffled to discover how many commenters had replaced their profile photos with the Chick-fil-A logo.
The reason, it turned out, was a common “superstition” among Chinese coders: that paying tribute to the Atlanta-based fast food chain, and eating as much of its fried chicken as possible, would somehow increase your chances in the U.S. government's annual work visa lottery.
