Ribble has unveiled its latest flagship road bike, the Ultra-Race, with the brand claiming it combines the best features of its current aero and lightweight bikes to become the ultimate road bike, a 'do it all' lightweight, aero bike.
The decision to remove the Endurance SL from the Ribble lineup, prioritising a single-race bike, mirrors the new-but-old design concept already employed by brands like Trek, Specialized, and Lapierre, to name just a few.
