
It's no secret that Sony is working on a new high-end TV that's utilising the latest RGB Mini LED panel technology; in fact, we've been treated to not one, but two behind-closed-doors demonstrations of the prototype set in action.
While those brief encounters haven't given us much insight aside from a vague idea as to what the new flagship Sony TV for 2026 could perform like, we now have a new piece of the puzzle that pertains to how Sony will be marketing this TV.