Last week, a group of bipartisan lawmakers reintroduced the American Innovation and Choice Online Act (AICOA). Although it promises to deliver innovation and choice in the technology sector, AICOA would undermine both.
As currently written, AICOA would place restrictions on "systemically important platforms"—Amazon, Apple, Google, Meta, and Microsoft—and limit their ability to engage in a wide range of common business practices. These practices include self-preferencing, ranking or presenting results in ways users find useful, tying products or services together, and using nonpublic data from their business users to "compete with products or services offered by business users," among others.
