
An innovative new anime movie that encourages moviegoers to use their phones in theaters (yes, you read that right) is taking Japan by storm, with many viewers returning to experience the film again and again.
According to The Hollywood Reporter, the musical anime movie Hypnosis Mic: Division Rap Battle has earned more than $5 million at Japan's box office so far. Created by Japanese production company King Records, the film is currently playing in 85 cinemas across Japan and is said to be the world’s first fully interactive theatrical film.