We love things that are new and shiny, don't we?
I very much include myself in that statement, because I'm certainly not immune to the lure of sleek, aesthetically appealing new things. The crisp tactile sensations of controls that haven't been beaten into submission by a million hands and feet before me; the paint that's so shiny, I worry about how bad I'm going to feel if (and let's be honest, when) I accidentally ding it with something stupid, like my own keys.
I mean, surely I'm not alone in thinking that at least half the reason you buy a used bike is because then you won't be the first person to mar its perfect finish?