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Will Jones

'A lot of gravel bikes have gone soft in the pursuit of comfort' - Factor’s new Elara rails against do-it-all in search of speed

New factor gravel bike.

While The Traka was many months ago now, it’s still fresh in my head thanks to the slew of unreleased bikes that were spotted on that dusty and incredibly pollen-heavy Gironese long weekend.

Of all the secret machines on show, the one that lit up the switchboard the most was Factor’s gravel monster, which seemed to mate a somewhat normal gravel rear end with the absolutely outlandish fork of the brand’s ONE hyper-aero road bike.

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