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Jabran Kundi

‘A Little More Orange,’ Says Saylor as He Starts Buying Bitcoin Again. Here’s Why I Don't See Much Orange in the Short Term.

Michael Saylor has put Strategy (MSTR) back to work in the Bitcoin (BTCUSD) market. The executive chairman posted “A little more orange” on X, along with a chart of the company’s purchase history. He was referring to the company's Bitcoin purchases on the chart marked in orange bubbles. A filing on Sept. 21 confirmed the hint. Strategy bought 950 Bitcoin for about $75.7 million between Sept. 14 and Sept. 20, paying an average of $79,670 per coin. It now holds 846,000 Bitcoin at an average cost of $75,416. This is the first purchase in three weeks and only the second since a two-month pause ended in late August. Bitcoin’s climb back to around $85,000, an eight-month high, has helped. The stock has gained roughly 8% in the last five days alone.

​This was desperately needed. MSTR stock had slipped from its 52-week high of $365.21 in October last year to its 52-week low of $81.81 in June this year. Despite Saylor’s long-running “never sell” stance, Strategy sold Bitcoin four times over the summer, raising roughly $544 million.

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