Buoyed by Prime Minister Narendra Modi’s back-to-back electoral forays into Kerala, the Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) convened here on Wednesday to chart out a strategy for scripting an emphatically good showing in the Lok Sabha polls.
The NDA hoped to bolster Mr. Modi’s vigorous electoral pitch by optimally factoring in caste, religion and age demographics in candidate selection and tailoring its political messaging suitably.
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