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Fortune
Fortune
Alex Wood Morton

A cautionary tale that Europe can't afford to ignore

Novo Nordisk has ballooned to become one of Europe’s most valuable companies, thanks to skyrocketing sales of Ozempic, the diabetes medicine that’s grown into a world—leading weight-loss drug. 

Our waistlines have also ballooned—and not just from the excesses of the festive period. Novo Nordisk estimates there are 1 billion people worldwide suffering from obesity, and already an estimated 8 million people are trusting next-generation weight-loss drugs like Ozempic to shed those extra pounds.

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