‘A catalyst for change’: how sustainable Copenhagen became fashion’s ‘fifth city’

One the country’s biggest success stories is Ganni, a brand that has popularised everything from leopard-print jeans to fruit-emblazoned T-shirts. Photograph: Ganni

When it comes to fashion weeks, there used to be four key cities: New York, London, Milan and Paris. While they remain titleholders, a host of other cities from Berlin to Seoul and Lagos have been vying for the same recognition to become “the fifth fashion week”. But so far only one real winner has emerged: Copenhagen fashion week.

On Tuesday, the Danish showcase, which has helped catapult homegrown brands including Ganni into the international spotlight while spearheading sustainability initiatives, kicked off the start of its 20th-anniversary celebrations.