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The Guardian - US
The Guardian - US
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Adam H Johnson and David Sirota

A capitalist cheerleader wrote the US’s hottest new self-help book. Surprised?

George Stephanopoulos, Arthur Brooks and Oprah Winfrey discuss Build the Life You Want at the 92nd Street Y in New York in September 2023.
George Stephanopoulos, Arthur Brooks and Oprah Winfrey discuss Build the Life You Want at the 92nd Street Y in New York in September. Photograph: Roy Rochlin/Getty Images

As economic misery in the US persists, the country’s self-help industry has become a multibillion-dollar bonanza. If one reads enough of that industry’s happiness catechism – including its latest bestseller, Build the Life You Want – one realizes that all of the advice revolves around a core set of directives: focus on the self rather than the collective, redeploy hours to different priorities, spend less time at work, build deeper personal relationships – and, by implication, buy more self-help books.

But if “time is money”, then in America’s survival-of-the-richest form of capitalism, time-intensive remedies are mostly for the affluent – that is, those with a big enough savings account to de-risk career changes; those with enough income to afford gym memberships, hobbies and excursions; those with enough paid leave and cash to enjoy the best vacations; those with enough resources to employ personal aides to do paperwork, chores and cleaning; those with enough workplace leverage to secure more hours off for introspection, friend time and outdoor adventures.

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