You probably have a drawer full of T-shirts. They’re comfy, easy to style, cheap and ubiquitous. But the T-shirt is anything but basic. For 70 years, they’ve been worn as a tool for self-expression, rebellion and protest. And in 2025, the slogan T-shirt is as powerful as it has ever been.
Previously worn as an undergarment, the T-shirt became outerwear after the second world war. Snugly dressed on the bodies of physically fit young men, it came to signify heroism, youth and virility.
The T-shirt was adopted by sub-cultural groups such as bikers and custom car fanatics. And it was popularised by Hollywood stars, including Marlon Brando and James Dean. By the mid-1950s, it had become a symbol of rebellion and cool.
