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Guitar World
Guitar World
Entertainment
Michael Astley-Brown

“A brand-new guitar shape from one of the world’s oldest guitar companies. Will wonders never cease?” 10 things we learned at NAMM 2026

NAMM 2026: So, there we are. Another NAMM in the bag. 2026’s show further cemented 2025’s new normal: smaller booths, not quite as much product, but still a packed-out Anaheim Convention Center.

After making a big splash last year, Marshall was a no-show. Fender held an off-site Custom Shop event, but its only showfloor appearance was to promote its new Studio Pro DAW. Major brands like Gibson, ESP and PRS were in rooms accessible by appointment only.

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