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Cinemablend
Cinemablend
Entertainment
Heidi Venable

A Brand Expert Speaks Out About What Tiger Woods Will Need To Change After Latest DUI Arrest

Tiger Woods is shown on The Tonight Show Starring Jimmy Fallon.

Tiger Woods is unquestionably one of the most famous golfers in the world, but unfortunately, when he starts making headlines, it’s not always about sports. Woods was arrested for another DUI on March 27 after flipping his vehicle in a crash not far from his house in Jupiter Island, Florida. As he steps away to “seek treatment,” many are wondering what the effects of this latest arrest will be. Now, a brand expert is weighing in on what Woods will need to change.

The five-time Masters champion pleaded not guilty March 31 after being charged with driving under the influence, property damage and refusal to submit to a lawful test. (He passed a Breathalyzer but refused a urinalysis to check for other substances.) Afterward, Tiger Woods released a statement on X saying that he understood “the seriousness of the situation” and was taking steps toward “lasting recovery,” but according to brand expert Eric Schiffer, it’s going to take more than that. The expert told Page Six:

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