Long before voting closed in the 2024 elections, pundits predicted that young Americans would be riven by a canyon-wide gender gap. Those predictions turned out to be correct.
As a whole, Kamala Harris won voters between the ages of 18 and 29 by six points. But preliminary exit polling indicates that Donald Trump opened up a 16-point gender gap between young men and young women: 56% of men between the ages of 18 and 29 voted for Trump while just 40% of their female peers did so.
Even more surprisingly, Trump managed to improve on his 2020 performance among young women, despite that gap. In 2020, 33% of young women voted for him.
Earlier in the campaign, polling indicated that abortion was the top issue for women under 30. Other surveys also found that young women have veered to the left, becoming, by some measures, the most progressive cohort ever measured in US history – but many did not vote like it. In fact, many appeared not to vote at all. Early estimates show that only 42% of young people turned out to vote. That’s less than in the 2020 election.
The political scientist Melissa Deckman runs the Public Religion Research Institute (PRRI) and recently published The Politics of Gen Z: How the Youngest Voters Will Shape Our Democracy. Although she’s an expert on the youth vote, and in particular on how young women vote, even she was taken aback by Tuesday’s results – and especially by the diminished turnout, as her research has found that young women are more politically engaged than ever.
We discussed what we can glean from the youth vote, what it indicates about young people’s lives and what it means for the future of the United States.
We’re still waiting for more detailed data on how young men and women prioritized issues in this campaign, but what do we know so far about the issues that were most important to gen Z?
By and large, it was the economy. For gen Z voters who care about the economy, they really broke for Donald Trump.
Abortion really dropped as being the most salient issue for younger people. I think that was the most surprising to me.
If you look at the youth vote in 2022 – and this is all young voters, not just men or women – 44% said abortion was the issue they put at their top priority. Whereas this fall, the issue was only 13% [exit polling shows]. That’s a pretty big cratering.
Typically, why do we see gender gaps like this?
The gender gap among gen Z voters reflects the larger gender gap we’ve often seen historically in this country. Women have tended to vote for Democrats while men have tended to vote for Republicans, and we saw that same pattern among women more generally and men more generally this election cycle. Historically, that’s been because women have tended to want a larger size and scope of government. They tend to be more supportive of government programs. Men have tended to vote pocketbook issues and want less government.
Why do you think we saw such a gender gap between gen Z men and women?
A lot of young women came of age politically during the Trump presidency. We often in political science talk about these being “the impressionable years” – that a lot of people often develop their orientations toward government as late teens, early adults. They’re witnessing the election of Trump, who has said openly misogynistic things, who many women have [spoken out] about how they’ve been harassed and even assaulted by him. He bragged about sexual assault on that infamous Access Hollywood tape.
You combine that with the #MeToo movement a couple years later, which was a larger, broader conversation about sexual harassment and its prevalence in society. That made a cognitive dissonance for these young women: America’s elected Trump in an era where we’re recognizing that sexual harassment is a problem. It made them far less likely to embrace the GOP.
This generation of young women is strongly supportive of abortion legality, and they’re having fewer rights than their mothers and grandmothers. All of those things together have fomented for them a gender consciousness in ways that we don’t see with older generations of American women.
What’s notable about gen Z, however, is that unlike perhaps the last several election cycles – where you had a majority of young men voting for Democrats, either for Congress or for Biden in 2020 – we saw a more rightward turn in voting behavior among young men, and that’s probably driven by two things. One: the Democratic party didn’t have a convincing message for a lot of young men, especially on the economy. Secondly: Donald Trump’s decision to meet young men where they are – going on Joe Rogan – it sent the message that he cared about their votes. When you don’t have someone willing to fight for your votes and talk about your interests, you’re less interested in voting for that party.
The 2022 midterms took place only months after the US supreme court overturned Roe v Wade in the decision Dobbs v Jackson Women’s Health Organization. Since then, we’ve seen more than a dozen states ban almost all abortions and heard reports of at least four women dying as a result of abortion bans. After all that, why has abortion become less important to young women?
Dobbs – it was such a political earthquake. It really, really motivated young women to vote at much higher levels in that midterm election. But you also have to remember the electorate in a midterm is different than the electorate in a general election, and midterm elections tend to draw more motivated voters to begin with. To think that that was going to carry over in 2024 maybe was not the most accurate prediction.
I’m really struck that gen Z stayed home in ways they didn’t in 2020. It was one of the biggest surprises for me – mainly because we’ve seen, in the last three federal election cycles, gen Z outperforming younger voters in earlier cycles.
Gen Z is really mistrustful of institutions – at higher rates than an older Americans. Perhaps they felt like they’ve gone to the ballot box, they’ve tried to make these changes and they haven’t really seen enough action. Maybe this is a reflection of the fact that increasingly younger voters are are less in tune to government and don’t think government can provide them solutions to their problems.
So why was the economy so important to gen Z?
Economic anxiety is really palpable among this generation. They’re disproportionately more likely to feel the pain of the economy because they want to move out of their parents’ basement. They can’t afford rent or to buy a house. They have massive student loan debt. There’s a sense among younger people that the American dream isn’t really available for them.
Even though you have, on a macro level, some indicators of the economy doing quite well – low unemployment, some growth, there’s even actually been a reduction in inflation – that doesn’t matter. Because you have younger Americans really feeling the pinch of higher prices.
In many ways, maybe young voters were just like older Americans, in voting their pocketbook and being unhappy with the status quo politically.
Do you think the Harris campaign then erred in centering abortion so much?
Public opinion polls show that most Americans are broadly supportive of abortion legality – like more than two-thirds. It’s even higher for young women. We find about seven in 10 say abortion should be legal in all or most cases. So I don’t think it was necessarily a bad strategy.
I do think, though, that it’s a strategy that assumes that abortion was the top issue that voters cared about. Perhaps focusing more on the economy and how her policies would help young people – maybe more attention should have been focused there.
We expected – and my data has shown – that when gen Z women have been able to vote, they tend to have voted for Democrats, for House or Senate or president. They broke really wide for Biden in 2020.
It was still a pretty big gap [in 2024]. Most young women really preferred Harris over Trump, by far.
What do you think this portends for the future? Are these younger women a little bit more amenable to Republicans – or are they just amenable to Trump?
That’s the million-dollar question.
[On the issues] young women are really to the left, and I don’t see any evidence that any of those things will change. They’re far more likely to prioritize climate change than gen Z men are. They want to do more to mitigate gun violence. They want to have more spending on mental health. They are very, very supportive of LGBTQ+ rights and racial justice.
If young people find that their economic situation hasn’t improved in four years, I could totally see them going in the other direction. I don’t see a massive switch or any kind of realignment happening necessarily.
Notably, young men are more liberal [than conservative] on these same policies. But I think that young men who are disaffected, who feel like women’s gains have come at their expense – this is a common theme you hear on the manosphere – they were receptive to a change.
This interview reflects two conversations and has been edited for length and clarity.
Read more of the Guardian’s 2024 US election coverage
