A 40-day boycott of Target that calls for supporters to give up shopping at the company's stores during the Lenten period kicked off this week, to protest the discount retailer's decision to end some of its diversity, equity and inclusion initiatives.
The Rev. Jamal Bryant, senior pastor of New Birth Missionary Baptist Church near Atlanta, organized the “Target Fast” that began Wednesday — the first day of Lent — along with other faith and civil rights leaders. A website for participants points to the spending power of Black Americans and described the boycott as “a spiritual act of resistance."
