Apple has told some suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max, Nikkei Asia reported Friday, raising fresh questions about how much more consumers are willing to pay for premium smartphones as memory-chip costs soar.
Citing people familiar with the matter, Nikkei reported that Apple’s October component orders for the two models are at least 15% below what the company originally requested. Demand has been softer than expected from late August into October, according to the report, and Apple has grown more cautious about shipments since early September.
