Gone are the days when the best natural deodorant was something you had to seek out in a specialist health food shop. Today, aluminium-free formulas have become a fixture in the beauty aisle, with plenty of options available at pharmacies, supermarkets and online. As interest grows around the ingredients in our beauty and personal care products, more people are making the switch to gentler alternatives.
“Natural” can mean many different things in the world of deodorant. Some formulas highlight naturally derived ingredients, while others focus on features such as refillable packaging, skin-soothing ingredients or fragrance-free formulas. After testing natural deodorants for years, I’ve watched the category move forward dramatically, with today’s options offering the kind of performance that once seemed impossible.
