One cereal fan received the surprise of a lifetime – as a ginormous box of Crunchy Nut Salted Caramel Flavour Twist and enough cereal to last 12 months, was delivered straight to their door. The competition, launched to celebrate the release of Kellogg’s new Crunchy Nut flavour – Salted Caramel Flavour Twist – saw Benny Thomson from Blackfield near Southampton win a surprise giant delivery of an 8.2ft box and a year’s supply of cereal.
A delivery truck, manned by two Crunchy Nut delivery drivers, made the winning journey to delight Benny with the surprise enormous box, weighing in at a whopping 45kg. The mega delivery coincides with research released today revealing that we are a nation of cereal fanatics, getting through 15.4 billion bowls per year, approximately 462 thousand tonnes - enough to fill 185 Olympic swimming pools.
The average Brit munches through approximately 18,124 bowls of cereal over their lifetime, which would weigh over half a tonne.
Kellogg’s produces around 20 million kilograms of Crunchy Nut using over 1.3 million kilograms of peanuts each year, which is almost 600,000 boxes per week.
Benny, winner of the competition, said: “I am thrilled to have a won a year’s supply of Crunchy Nut Salted Caramel Flavour Twist! I have a been a fan of the cereal for as long as I can remember. Thank you, Crunchy Nut!”
