Retailers are now using a powerful and invisible form of in-store surveillance. They are using artificial intelligence (AI) to analyze the video feeds from their overhead security cameras. One of the key metrics that this AI is trained to track is your “dwell time.” This is the amount of time you spend paused in a specific aisle or in front of a specific display. This data is a goldmine for retailers. It tells them exactly which of their products and marketing efforts are most effective at capturing your attention.
