
Walk down any supplement aisle and it’s clear—children’s vitamins are big business. With colorful packaging, cartoon characters, and promises of stronger immunity or better growth, they look more like candy than medication. Parents, eager to ensure their kids are getting enough nutrients, often toss these into their shopping carts without a second thought.
But beneath the cheerful branding and sweet flavors, many of these products hide risks most consumers never suspect. These aren’t fringe concerns—they’re widespread, underreported, and potentially serious for young, developing bodies.