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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

6 reasons why I'm loving this new period advert

Grace & Green period advert showing blood on pants.

A new advert from sustainable period care company Grace & Green breaks new ground in this sector. The advert shows a person turning up at work only to find that basic supplies, such as coffee and a working lift, are unavailable. The situation becomes absurd when they discover that there's no computer on their desk.

And here's the worst bit: they then go to the bathroom to discover they've come on their period, and there are no products available. Text says, "We expect the essentials to do our jobs, why not period products?" and a call to action asks viewers to "join the period dignity movement".

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