From heatless curls to wet-to-dry stylers, 2024 was the year of healthy hair and getting maximum impact with minimum effort. Technology played a big part thanks to smart, versatile tools like the GHD Duet Style and AI-powered personalization, while products like the Dyson Supersonic Nural shone a spotlight on the importance of looking after your scalp.
Style-wise, icy blondes, fiery reds, '60s-style blowouts inspired by Sabrina Carpenter and a continued love for textured waves proved popular. And ingredients like glycolic acid, collagen, ceramides and even mushrooms made their way into more and more haircare products.
