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Fortune
Fortune
Jacqueline Munis

6 months later, Amazon CEO Andy Jassy sings a different tune on tariffs, saying the pain of higher prices is coming soon in 2026

Andy Jassy gestures while speaking at an event. (Credit: Noah Berger—Getty Images)

As Americans’ wallets start to feel the weight of tariffs, Amazon CEO Andy Jassy said the bill is soon coming due.

“You start to see some of the tariffs creep into some of the prices,” Jassy said in an interview with CNBC at the World Economic Forum meeting in Davos, Switzerland. “Some sellers are deciding that they’re passing on those higher costs to consumers in the form of higher prices; some are deciding that they’ll absorb it to drive demand; and some are doing something in between.” 

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