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Creative Bloq
Creative Bloq
Technology
Roger Sho Gehrmann

6 lessons in branding from reality TV

Love is Blind Netlfix sign.

Reality television has long captivated audiences, not just with its drama and larger-than-life personalities, but with its strategic use of music. Music isn’t the garnish on the plate, it’s the secret sauce. It drives the emotional highs, underpins the gut-wrenching lows, and keeps viewers glued to their screens, episode after episode. From its humble beginnings to its current streaming dominance, reality TV has turned soundscapes into weapons of mass engagement.

Take Netflix’s current stable of reality shows as a prime example. These productions use music like a master chef uses seasoning – to amplify every emotional beat. Music isn’t a sidekick; it’s the hero of the story.

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