Marketing executives spend billions to convince you that their brand name tastes better. For many years, this was often true. However, the quality gap between national brands and private-label (store brand) products has virtually vanished in many categories. Today, store brands are often manufactured in the same facilities as the big names, using nearly identical recipes. By continuing to buy the name brand for these six specific items, you are paying a “marketing tax” for no discernible difference in quality.
