The £55 million ($75 million) documentary 'Melania', backed by Amazon MGM Studios and centred on first lady Melania Trump, is opening to near-empty cinemas across the UK and United States, triggering early alarm within the film industry over what may become one of the most expensive documentary misfires in modern box-office history.
Despite a theatrical global rollout more commonly reserved for superhero franchises than non-fiction films, advance ticket sales have been strikingly low, with exhibitors reporting sparse bookings even in flagship urban cinemas.
