Your customers are not searching the way they used to. Increasingly, they are typing questions into ChatGPT, Google AI Overviews, Perplexity, and Gemini and getting answers before they ever reach a browser. The answers they find, cite only a few sources. And if your brand is not among them, you are losing your audience to a competitor.
Brittany Trafis, founder of Soarion Digital, has built her agency around this exact problem. Soarion specializes in AI search visibility, helping mid-sized companies earn citations and referral traffic from the platforms their customers already use. When Soarion audits a brand's AI search presence, they follow a structured process across 20 to 30 prompts on every major platform. What they find consistently is that most brands have no idea how invisible they actually are.
