I’ll be completely honest – as a former menswear writer, I’ve grown tired of seeing watches used just as status symbols. All too often, a Rolex or a Jaeger-LeCoultre is acquired simply as an expression of wealth; to that I say, enough.
What is so brilliant about covering womenswear, however, is eschewing clothing and accessories that merely project an image. We women tend to buy for a multitude of reasons; aesthetic, practicality, and performance being just a few. With that in mind, allow me to break down exactly the kinds of classic watch brands you need to keep an eye out for in 2026, and why they ought to be on your radar (and in your jewellery box).
