In today’s music industry, it’s easy to assume concert tickets are the big money-maker, but that’s not always true. For some artists, licensing deals—where their songs are used in films, ads, or video games—beat tour earnings. Licensing deals offer large, upfront payments and steady royalties without the costs of riding a tour bus. For fans and up-and-coming musicians, understanding who profits most from licensing deals helps reveal how the business really works. Here are five artists turning sync licensing into their main revenue stream.
1. Kate Bush — Netflix Revival Changed Everything
