Just two years on from playing in England’s second tier, Leeds United are already among the 20 biggest revenue drivers in world football. At the end of only a second season in the Premier League, the Whites were making more money than all but eight other top-flight outfits.
Outside the traditional big six clubs, only West Ham United and Leicester City were making more money than Leeds at the end of last season. Deloitte Football Money League, the industry’s most contemporary and reliable independent analysis of financial performance, says Leeds have cracked the world’s top 20 for the first time in 19 seasons.
United’s astronomic rise to ninth in the Premier League revenue table after two seasons of Covid-affected football only underlines the immense potential of the club. It is a realisation of the vision 49ers Enterprises saw when it arrived on the scene in 2018.