Our ever-shrinking group of media conglomerates is concerning for many reasons, but at least it makes for some bizarrely fascinating moments of brand synergy. It’s interesting, to say the least, when Young Sheldon pops up during a football game to explain the offside rule, and now Star Wars is also moving into sports for a strange new crossover that reawakens a years-old controversy.
ESPN recently announced a partnership with Disney that will include several Star Wars-centric additions to its sports coverage. First is an alternate broadcast of next February’s Super Bowl described as a “real-time, animated alternate telecast of Super Bowl LXI set in the Star Wars galaxy and featuring characters from across the Lucasfilm franchise, including original 1977 cast member Anthony Daniels returning to voice C-3PO.”
