Today marks four years since it was announced that Jony Ive was leaving Apple, a revelation that sent shockwaves through the tech world. Just like that, the man who was synonymous with Apple’s product philosophy was gone – and everyone was asking what would come next.
Since then, it’s been common for people to assume that Apple has changed in seismic ways, namely that it has extracted its head from its proverbial design backside, stopped making foolish decisions brought on by an obsession with minimalism, and started listening to its customers. It’s a simple narrative, but a pretty seductive one at that.
