How business used to be done has changed, and the share of transactions, marketing, and sales done in the new digitized economy is growing. Gone are the days of door-to-door salesmanship, unless it is to sell a power-washing or solar panel service, which has several limitations as far as efficiency and scalability are concerned. Today’s business environment is headed to—and focused on—online sales since that is where the attention is.
A license to market and sell a product has been given to pretty much anyone with a relative level of expertise in a given field or topic, and monetization measures have been made easier and more accessible than ever before. This is why more and more businesses will have to switch to doing everything online, from backend operations to advertising and sales funnels.
