When you think of classic Hollywood glamour, the '50s and '60s immediately come to mind, along with names like Marilyn Monroe, Audrey Hepburn, and Lauren Bacall. These days, however, an unsuspected decade is rising in popularity: the '30s. Contoured eyes, thin brows, and dark lips emphasizing the Cupid's bow have taken over, a marked departure from the thick, bushy brows and minimal, 'clean girl' makeup looks of yore.
Runways have predicted style trends for about as long as we've had them, and this year, we've seen a throughline with '30s trends. Bleached and razor-thing brows have been spotted at several shows, including the January 2024 Schiaparelli show, along with the '30s-inspired, Pat McGrath-executed looks at Maison Margiela and Anna Sui.
