3 years later, Sony kills PlayStation Stars loyalty program where redeeming a single 'free' game could require over $1,000 in other purchases: "We've learned a lot"

PlayStation Stars.

PlayStation Stars, the loyalty program that Sony rolled out in 2022 largely as a way to reward regular players with digital collectibles and very occasional game redemptions, is "winding down."

In a new post on the PlayStation Blog, Grace Chen, vice president of network advertising, loyalty, and licensed merchandise, says "we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends."