Fidelity has won the Kiplinger Readers' Choice Awards four years in a row for their brokerage services and their popularity among readers shows no sign of waning. One reader even called it, "The best of the many that I have used. I have suggested it to family and friends."
Countless readers have stayed with Fidelity for decades and have multiple accounts with the broker and wealth management service. With so many lifelong loyal customers, the company must be getting something right.
