24 years later, M. Night Shyamalan reflects on why Unbreakable wasn't marketed as a superhero movie: "They were too scared to say the words 'comic book'"

Bruce Willis in Unbreakable.

Unbreakable director M. Night Shyamalan is looking back at the movie's marketing 24 years later. 

The film is a superhero movie starring Bruce Willis and Samuel L. Jackson, and it was eventually followed by Split, starring James McAvoy, and Glass, starring all three actors together in a crossover.