Given that I have spent my adult life besotted with beauty products, and have for over ten years had a job that requires me to try them so I am au fait with all the latest, it’s safe to say that my face, body, hair, and even sometimes the very air around me have been treated to very, very many products.
As such, it has been necessary to develop something of a rule book to make things easier. First, a product has to be either innovative or markedly better than its predecessors. Nobody needs more of the same. Second, it must have that extra something that makes me reach for it over anything else - maybe a clever design feature, maybe the shade is just bang on. You’ll have to trust me on that final one; it’s all about instinct and requires your confidence in my steer.
