Last year's Tour de France Femmes avec Zwift, a momentous revival of a women’s edition of cycling’s most recognizable event, the Tour de France, was reported as a smashing success. Millions of people across five continents and 190 countries tuned in to watch eight action-packed days of racing. Thousands more crowded the French countryside streets and banged on the finish line boards.
As the main sponsor of the event, Zwift wanted to know just how successful its four-year investment is. Using data from sports intelligence company Nielsen Sports, Zwift set out to measure and analyze the impact of the 2022 race, hoping to answer the question: Was the race really the catalyst for change we all believed it would be?
