
LAS VEGAS—The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the creator economy took center stage.
During the show, nearly 200 exhibitors displayed AI/Machine learning tools and tech, while more than 150 sessions featured AI. Meanwhile, there were hundreds of exhibitors in the create space, including a new show floor area dedicated to the creator economy, as well as nearly 100 sessions about the creator economy, the organizers reported.