The 2024 IBC Show runs Sept. 13-16 at the RAI Amsterdam. TVBEurope Content Director Jenny Priestley recently talked with IBC President Michael Crimp about what to expect.
TVBEurope: What are the key themes of IBC2024, and why have you chosen them?
Michael Crimp: We have three core themes which form a thread that runs through all aspects of IBC2024, including the IBC Conference, the show floor theatres, new show features and partner initiatives taking place at the RAI. They are: Transformative Technology, Shifting Business Models, and People and Purpose.
