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Salon

Lifestyle

Joy Saha

2023 is the Year of Grimace

Grimace McDonald TikTok Crocs

When McDonald’s released the Grimace Birthday Meal on June 12, it didn’t anticipate tainting the reputation of its once-lovable, globular-shaped mascot.

At the forefront of the special offering — which came with the choice of a Big Mac, 10-piece Chicken McNuggets and fries — was a berry-flavored milkshake, aptly called Grimace Shake. Inspired by Grimace’s iconic color, sweetness and personal love for purple beverages, the shake took off on TikTok with the #GrimaceShake trend.

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